Résumé
Profile
Mike has lived in Sydney, Singapore & London – working globally to help organisations to craft & execute digital strategy through to launching a dot.com start-up in Singapore. .
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Experience
Director – Digital Transformation, Accenture London, UK (01/2009-Present)
Mike is responsible for growing and driving Accenture Interactive’s Practice throughout Europe.
Accenture Interactive helps clients achieve high performance by bringing together an integrated suite of expert capabilities, tools and platforms that enable chief marketing officers to accelerate the journey towards agile intelligent marketing in an increasingly digital world.
Through its leading proprietary assets and capabilities, Accenture Interactive helps clients achieve true customer intimacy, delivering the full loop of key marketing activities required for agile, intelligent marketing.
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Head of New Business (Digital/E-Business), SingTel Singapore (06/2006-09/2008)
- Launched digital content & services (multi-screen direct-to-consumer portal; mobile, internet, TV) start-up Insing.com from concept, business-case justification through to development & delivery of business. GM role to incubate start-up; Raised $XXm in funding, registered start-up company, recruited and built 25+ team, sourced and redeveloped new start-up offices outside of corporate headquarters, managed cross-regional product development (engineering across Australia & Singapore), consulted on branding, marketing and advertising strategies & execution, accountable for business development and contract negotiations. Covered consumer online services including; Email, IM, Address Book, Calendar, VOIP, Search, Video, Location based services.
- Responsible for 3rd party collaboration/ strategic business development with leading global partners in telco, internet & new media industry (Google, Microsoft, Yahoo, Adobe, France Telecom, Nokia, Friendster, Fring, Sling Media). M&A activity in targeting, assessing and developing deals to acquire Online Directory business, Jobs Board & Classifieds Business.
- Digital & Mobile Advertising – developed digital advertising strategy (including P&L revenues) for the start-up & consulted in the broad development of SingTel’s mobile advertising strategy for the Singapore market.
- Managed over $XXm in project cap-ex budgets, successfully delivering 4 major projects including; a digital media Start-up (above), a Consumer Online Store (P&L including subscriber numbers & revenue), Online Billing portal, and SingTel website rebuild. Managed $Xm team op-ex budget and managed $XXm start-up op-ex budget.
- Developed & implemented risk management & governance framework across complex matrix reporting structure – ran monthly steering committees with SingTel senior leadership: CEO, CTO, CIO, CFO, CMO & EVPs & VPs. Defined & managed consistent & robust operational processes to deliver the organisation’s strategic objectives.
- Built & managed two new teams (1) internal team of 10 direct reports for eBusiness team managing up to 100 project resources, (2) start-up business which will grow to 50+ staff (recruited 25+), and launched outside the SingTel group.
- Invited to present as subject matter expert by peers, in USA & as panelist in Singapore.
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Head of Online/Web Transformation, SingTel (Optus) Sydney, Australia (01/2005-06/2006)
- Accountable for creation & delivery of online roadmap for all aspects of Optus’ consumer online business (Sales, Self-Service, Billing). Managed & delivered new online mobile phone shop from concept to service launch in 8 weeks, also delivered self-service eBilling solution for Consumer customers.
- Presented “Future of Web Enablement in 2010″ to 400+ IT internal conference audience (May 2005) & senior leadership team (August 2005).
- Drove the Digital & Web Enablement stream from strategy through to delivery (after being requested by Optus CEO & Director Product House to join small dedicated team) within an overall business transformation program in September 2005. Personally responsible for identifying over $XXm in business benefits, with the program being approved by SingTel board in March 2006. Responsible for full life-cycle from requirements sign-off through to managing SI partner (Accenture).
- Requested by SingTel CEO (Singapore parent of Optus) to consult to SingTel around their Digital Strategy (April 2006), resulted in relocation to Singapore (July 2006) initially taking up Director (eBusiness) role, and subsequently Head of New Business (Digital) role.
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Senior E-Business Manager, AMP Capital Sydney, Australia (04/2003-06/2004)
- Successfully delivered 13 AMP Retail Property (shopping centre) websites. Requirements definition through to managing web developers and site delivery.
- Business development: built online financial adviser affiliate & partner services with MorningStar to provide self-service pre-sales, marketing, execution and post-sales care to AMP Capital Advisors.
- Act as trusted eBusiness advisor to high value internal clients and external partners by introducing global eBusiness best practices in financial services, synthesising & identifying opportunities and providing recommendations to internal clients. Responsible for reducing operating costs by driving self-service initiatives such as development of Intranet/Extranet services and Knowledge Management Portal for staff.
- Delivering Web Measurement & Analytics strategy, identifying & selecting vendor, negotiating contracts, project managed implementation.
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E-Commerce Manager, Credit Unions Services Corporation Sydney, Australia (09/2001-04/2003)
- Responsible for creating new online products & services (concept, justification, development & delivery) for Australia’s 180 credit unions.
- Developed new wireless retail SMS payments business, based on peer-to-peer social networking from concept through to beta testing. Developed concept, defined requirements, built business monetisation model, managed vendors, built partner distribution network, drove negotiations with partners (major Telco’s, NineMSN), updated CUSCAL board. Consulted on development of the brand & online marketing techniques (viral online marketing, SMS, email-based marketing).
- Delivered Electronic Bill Payment & Presentment project (RFI + RFP), & Electronic Cheque Imaging process redesign reducing operating costs by eliminating 700,000 paper statements per annum.
- Product Owner for delivery of wealth management portal, e-Procurement business & Enterprise Information Portal.
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Senior Consultant, PricewaterhouseCoopers Sydney, Australia (02/1995-08/2001)
- Co-developed the eBusiness strategy methodology & framework for PricewaterhouseCoopers’ Global Risk Management Solutions division, building new client base and status as trusted advisor. Client work included analysis on; competitive benchmarking, opportunity identification, funding strategies, product development process, customer touch-points, business case justification, requirements determination, cost and implementation, revenue stream development.
- Facilitated introduction of clients to venture capitalists, leading to several successful funding deals.
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Education
- University of Technology, Sydney (Australia) — Master of Business (eBusiness), 2004
- University of Technology, Sydney (Australia) — Bachelor of Business, 1999
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Skills
Strategy development (opportunity identification, analysis & development); Recruitment (building & management of new teams); Partnership & Business development (M&A &/or partner identification, analysis & vetting, contract negotiations); Public speaking (including conference presentations); Digital advertising & electronic marketing (mobile, internet & TV); eCommerce (B2B, B2C); Project delivery (agile methodology, scrum); Multi-channel retailing (online sales & service, strategic planning, retail distribution); Engagement at C-level (board presentations, CEO level negotiations, CEO/CIO/CMO adviser); Digital strategy (emerging web technology & convergence strategy, methodology creation, competitor market analysis, consumer future trend analysis, roadmap & product development, customer experience, user interface design); Start-up expertise (conceptualisation, ideation development, venture seed funding, legal, brand development, market launch)
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What People Say About Mike
“Mike is one of the most creative and dynamic e-business executives I have had the pleasure to work with. He is an exceptional sounding board for new business ideas and has a wealth of knowledge about emerging online business models and applications and the ability to deliver business focussed outcomes.” October 21, 2008
Alan Denby, General Manager, Broadband and TV, SingTel Optus worked directly with Mike at SingTel
“Mike is the Telecommunication & Internet Guru. With a profound capability of having the most gadgets & social network connections. If its out there & its useful Mike knows about it. More importantly he has put these capabilities into countless successful commercial products.” September 7, 2008
Henry Calvert, Director, Mobile Products , SingTel Optus managed Mike indirectly at SingTel
“Mike is a pleasure to work with, from complex commercial negotiations to joint strategy discussions. Mike is a rare combination of seasoned telecommunications executive and entrepreneurial visionary. I never fail to be impressed by his creativity, energy, enthusiasm, expansive technology knowledge, and intellectual acuity. Most importantly, Mike “gets it” and acts as a voice for change and innovation amongst his peers and senior management. I cannot recommend him highly enough — he would be an asset to any firm, large or small.” July 17, 2008
Alexander Kleinberg, Head of Business Development, Southeast Asia , Google
“Mike is a unique talented individual who has one of the strongest business acumen in his chosen area of specialty (ebusiness and strategy), I was fortunate to work with Mike in the Specification and selection of an EBPP platform and a the setting up of a world class customer experience portal. He is a tough adversary in defending the Business but an equally professional colleague who understands the balance between speed of delivery and the corporate objectives. Would thoroughly recommend Mike to lead, develop or enhance your companies ‘e-strategy. In addition I would welcome working with Mike in the future. His ability to communicate and build lasting relationships at a Peer and Executive level holds him in good stead for any future employer.” July 19, 2008
Craig Humphreys, Program Director, SingTel Optus worked directly with Mike at SingTel
“I am pleased to write a strong recommendation on Mike Hayes. I worked closely with Mike Hayes while serving as Vice President and General Manager at Avolent. Mike was my client at both Optus and SingTel. We implemented online billing and customer self-service at Optus. Mike was able to navigate complex politicical, operational and technical obsticals to help our project be successful. Mike is a visionary, a leader, dilligent and resourceful. I would absolutely recommend him. Chris Kenney Director, Global Sales Revenue Management and Billing Oracle Corporation” July 17, 2008
Chris Kenney, Vice President and General Manager, Financial Services Business Unit, Avolent was a consultant or contractor to Mike at SingTel
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More recommendations on LinkedIn;
http://www.linkedin.com/in/mikehayes
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