Résumé

Mike Hayes

Summary

Senior-leadership professional (15 years & Master’s qualified) with broad digital industry expertise (telecommunications, financial & professional services) across South East Asia, Europe and Australia. More than 12 years experience exclusively creating innovative digital strategy & executing business plans in both existing & start-up company environments. Reports to CEO/C-Level, works closely & effectively with all levels of management to create and deliver strategic initiatives from conceptualization, feasibility analysis, through to launch & operational management.

Proven results in business development & negotiation with global companies to combine product innovation, new commercial opportunities & strategic marketing relationships. Proven ability to recruit, manage & motivate a diverse, multi-region, highly efficient, creative team of professionals.

In essence, a well respected professional that balances a pragmatic business approach with a disruptive attitude to the old-school management thinking, which leads to transformation and commercial success within the organization..

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Experience
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Head of Digital, Europe at Accenture
January 2009 – Present
  • Mike is a Senior Executive (Partner) in Accenture Interactive’s Digital practice, responsible for growing and driving the digital practice throughout Europe.
  • Accenture Interactive was launched to guide companies on a journey toward agile, intelligent marketing. AI helps clients achieve a dramatically more flexible, efficient and scalable way of reaching customers, serving them, and maintaining their loyalty.
  • AI covers all aspects of Digital Consulting, Marketing Analytics, and Media Management. Accenture Interactive’s methodologies and assets bring marketing and IT closer together—driving both organizations toward a common end goal: customer relevance.

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Head of Digital (SingTel), Co-founder of Insing.com at SingTel
June 2006 – September 2008 (2 years 4 months)
  • Launched digital content & services (multi-screen direct-to-consumer portal; mobile, internet, TV) start-up from concept, GM role to incubate start-up; Raised funding, managed cross-regional product development (Australia & Singapore).
  • Responsible for business development in telco, internet & new media (Google, Microsoft, Yahoo, Adobe, France Telecom, Nokia, Friendster, Fring, Sling Media).
  • Developed digital advertising strategy for the start-up & consulted in the broad development of SingTel’s mobile advertising strategy.
  • Delivered 4 major projects; digital media Start-up, Consumer Online Store, Online Billing portal, SingTel website rebuild.
  • Implemented risk management & governance framework across complex matrix reporting structure.
  • Built & managed two teams (1) internal eBusiness team, 10 direct reports, managing up to 100 project resources, (2) start-up business (recruited 25+).
  • Invited to present as subject matter expert, in USA & as panelist in Singapore.
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Head of Online/Web Transformation at SingTel Optus
January 2005 – June 2006 (1 year 6 months)
  • Accountable for creation & delivery of online roadmap for all aspects of Optus’ consumer online business (Sales, Self-Service, Billing).
  • Managed & delivered new online mobile phone shop from concept to service launch in 8 weeks, delivered self-service eBilling solution for Consumer customers.
  • Presented “Future of Web Enablement in 2010″ to 400+ IT internal conference audience (May 2005) & senior leadership team (August 2005).
  • Drove Digital & Web Enablement stream from strategy through to delivery (after being requested by Optus CEO to join small dedicated team) within an overall business transformation program in September 2005. Identified over $XXm in business benefits, program was approved by SingTel board (March 2006). Responsible for requirements sign-off through to managing SI partner (Accenture).
  • Requested by SingTel CEO (Singapore parent of Optus) to consult to SingTel around their Digital Strategy (April 2006), resulted in relocation to Singapore (July 2006). 2 recommendations available upon request
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Senior Manager, eBusiness at AMP Capital
April 2003 – June 2004 (1 year 3 months)
  • Successfully delivered 13 AMP Retail Property (shopping centre) websites. Requirements definition through to managing web developers and site delivery.
  • Business development: built online financial adviser affiliate & partner services with MorningStar to provide self-service pre-sales, marketing, execution and post-sales care to AMP Capital Advisors.
  • Act as trusted eBusiness advisor to high value internal clients and external partners by introducing global eBusiness best practices in financial services, synthesising & identifying opportunities and providing recommendations to internal clients. Responsible for reducing operating costs by driving self-service initiatives such as development of Intranet/Extranet services and Knowledge Management Portal for staff.
  • Delivering Web Measurement & Analytics strategy, identifying & selecting vendor, negotiating contracts, project managed implementation.
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eCommerce Manager at Credit Union Services Corporation Australia Limited
September 2001 – March 2003 (1 year 7 months)
  • Responsible for creating new online products & services (concept, justification, development & delivery) for Australia’s 180 credit unions.
  • Developed new wireless retail SMS payments business, based on peer-to-peer social networking from concept through to beta testing. Developed concept, defined requirements, built business monetisation model, managed vendors, built partner distribution network, drove negotiations with partners (major Telco’s, NineMSN), updated CUSCAL board. Consulted on development of the brand & online marketing techniques (viral online marketing, SMS, email-based marketing).
  • Delivered Electronic Bill Payment & Presentment project (RFI + RFP), & Electronic Cheque Imaging process redesign reducing operating costs by eliminating 700,000 paper statements per annum.
  • Product Owner for delivery of wealth management portal, e-Procurement business & Enterprise Information Portal.
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Senior Consultant, eBusiness Strategy at PricewaterhouseCoopers
February 1995 – August 2001 (6 years 7 months)
  • Co-developed the eBusiness strategy methodology & framework for PricewaterhouseCoopers’ Global Risk Management Solutions division, building new client base and status as trusted advisor. Client work included analysis on; competitive benchmarking, opportunity identification, funding strategies, product development process, customer touch-points, business case justification, requirements determination, cost and implementation, revenue stream development.
  • Facilitated introduction of clients to venture capitalists, leading to several successful funding deals.
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Education

University of Technology, Sydney
Master of Business, (eBusiness), 2001 – 2005
University of Technology, Sydney
Bachelor of Business, (Finance, Accounting & Marketing), 1995 – 1999

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Recommendations

“Mike is a pleasure to work with, from complex commercial negotiations to joint strategy discussions. Mike is a rare combination of seasoned telecommunications executive and entrepreneurial visionary. I never fail to be impressed by his creativity, energy, enthusiasm, expansive technology knowledge, and intellectual acuity. Most importantly, Mike “gets it” and acts as a voice for change and innovation amongst his peers and senior management. I cannot recommend him highly enough — he would be an asset to any firm, large or small.”
— Alexander Kleinberg, Head of Business Development, Southeast Asia, Google, was a business partner working with Mike at SingTel (Singapore)
“Have worked with Mike at both Optus & SingTel as a peer and stakeholder. Mike’s key strengths include Innovation, ability to work autonomously and Project management capabilities. Mike is a team player who is more that capable of managing a direct team and multiple third party stakeholders. He is passionate, reliable and very hard working. On many an occasion he has taken bleeding edge technologies and concepts from theory to launching them in the real world. Mike is a true asset to any organisation looking at growing it’s eBusiness capabilities”
— James Askounis, Director, Singtel Optus, worked directly with Mike at SingTel (Singapore)
“Mike was managing the team involved in the process of selecting a new digital entertainment platform at Singtel for which we were selected. He showed an excellent knowledge of the market and his understanding of the issues involved was also very strong. In all meetings and communications, he was fair but always kept in mind the value to the business. I am sad to see him leave Singtel and hope to cross his path perhaps in another operator soon.”
— Ken Parkinson, Senior Director, Sales and Business Development, EMEA, Qpass, was a business partner working with Mike at SingTel (Singapore)
“Mike is one of the most creative and dynamic e-business executives I have had the pleasure to work with. He is an exceptonal sounding board for new business ideas and has a wealth of knowledge about emerging online business models and applications and the abiltiy to deliver business focussed outcomes.”
— Alan Denby, General Manager, Broadband and TV, SingTel Optus Pty Limited, worked directly with Mike at SingTel Optus (Australia)
“Mike is the Telecommunication & Internet Guru. With a profound capability of having the most gadgets & social network connections. If its out there & its useful Mike knows about it. More importantly he has put these capabilities into countless successful commercial products.”
— Henry Calvert, Director, Mobile Products, SingTel Optus, managed Mike indirectly at SingTel Optus (Australia)
“Mike is a unique talented individual who has one of the strongest business acumens in his chosen area of speciality (ebusiness and strategy), I was fortunate to work with Mike in the Specification and selection of an EBPP platform and a the setting up of a world class customer experience portal. He is a tough adversary in defending the Business but an equally professional colleague who understands the balance between speed of delivery and the corporate objectives. Would thoroughly recommend Mike to lead, develop or enhahnce your companies ‘e-strategy. In addition I would welcome working with Mike in the future. His ability to communicate and build lasting relationships at a Peer and Executive level holds him in good stead for any future employer.”
— Craig Humphreys, Program Manager, Singtel Optus, worked with Mike at SingTel Optus (Australia)
“I am pleased to write a strong recommendation on Mike Hayes. I worked closely with Mike Hayes while serving as Vice President and General Manager at Avolent. Mike was my client at both Optus and SingTel. We implemented online billing and customer self-service at Optus. Mike was able to navigate complex politicical, operational and technical obsticals to help our project be successful. Mike is a visionary, a leader, dilligent and resourceful. I would absolutely recommend him. Chris Kenney Director, Global Sales Revenue Management and Billing Oracle Corporation”
— Chris Kenney, Vice President and General Manager, Financial Services Business Unit, Avolent, was a business partner working with Mike at SingTel Optus (Australia)
“Mike is one of the most creative, driven and talented individuals I have worked with. Mike’s ability to understand and interpret emerging technologies and bring them strategically forward to enable the business to take a competitive advantage was second to none. Driving his team to deliver a consistent approach, Mike’s skills and ability left our senior team educated and supported at all times. A real pleasure to work with Mike and I hope to have the privilege again in the future.”
— Chris Zondanos, National Manager, Singtel Optus, worked directly with Mike at SingTel Optus (Australia)
“Mike is a highly competent self starter and strategic thinker who has made a substantial impact on our organisation since he joined. His knowledge of the eBusiness environement is unrivalled, and his background as a eBusiness consultant has given him exposure and experience in a myriad of internet based projects.”
— Jose Barea, Portal Manager, Mobile, Singtel Optus, worked with Mike at SingTel Optus (Australia)
“Mike’s creative, enthusiastic and experienced in financial services. A really powerful contributor.”
— Chris Gration, managed Mike indirectly at Credit Union Services Corporation Australia Limited
“Mike is a self-starter and brings energy and ideas to every project he works on. He has subject matter expertise in ebusiness and is able to see beyond the technology and identify real-world applications for emerging technologies. I have worked on numerous projects with Mike and he has always delivered what he promises, both to the client and the team. I would not hesitate in recommending him.”

— Alfred Lo, Senior Consultant, PricewaterhouseCoopers, worked directly with Mike at PricewaterhouseCoopers