Résumé

Mike Hayes

Summary

I have been building digital businesses across Asia, Europe and Australia for the last 16 years (more below).

To know me; Coffee over Tea, Silicon chips over Potato, Android over iOS, Chrome over Firefox, Mac over PC, pretends to be fit by thinking about Running and Mountain Biking (this involves having all the gear but no idea).

Also, I am on a fruitless pursuit of deciding what is my ultimate motorcycle, getting bit-by-bit closer to the reality that it doesn’t exist – so far I have a list of 12 must have bikes, which keeps growing rather than shrinking!

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Experience

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Head of Digital, Europe at Accenture
January 2009 – June 2011 (2 years 6 months)

Mike was made partner at Accenture in 2010. He was responsible for growing and driving Accenture Interactive’s Digital practice throughout Europe. This included opportunity mining, deal-shaping, market & product development, team recruitment & people development and operational leadership of the digital team.

Mike engaged with over 100 clients’ Board/C-Suite level (CEO, CMO, CIO) on their digital strategy and projects, across Consumer Electronics, High Tech, Retail, Health & Life Sciences, Automotive, Telecommunications and Financial Services throughout EMEA during his 2.5 years with Accenture. In 2010, Mike sold Accenture’s largest interactive, multi-year deal in Europe.

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Head of Digital (SingTel), Co-founder of Insing.com at SingTel
June 2006 – September 2008 (2 years 4 months)
  • Launched digital content & services (multi-screen direct-to-consumer portal; mobile, internet, TV) start-up from concept, GM role to incubate start-up; Raised funding, managed cross-regional product development (Australia & Singapore).
  • Responsible for business development in telco, internet & new media (Google, Microsoft, Yahoo, Adobe, France Telecom, Nokia, Friendster, Fring, Sling Media).
  • Developed digital advertising strategy for the start-up & consulted in the broad development of SingTel’s mobile advertising strategy..
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Head of Online/Web Transformation at SingTel Optus
January 2005 – June 2006 (1 year 6 months)
  • Accountable for creation & delivery of online roadmap for all aspects of Optus’ consumer online business (Sales, Self-Service, Billing).
  • Managed & delivered new online mobile phone shop from concept to service launch in 8 weeks, delivered self-service eBilling solution for Consumer customers.
  • Drove Digital & Web Enablement stream from strategy through to delivery (after being requested by Optus CEO to join small dedicated team) within an overall business transformation program in September 2005. Identified over $XXm in business benefits, program was approved by SingTel board (March 2006). Responsible for requirements sign-off through to managing SI partner (Accenture).
  • Requested by SingTel CEO (Singapore parent of Optus) to consult to SingTel around their Digital Strategy (April 2006), resulted in relocation to Singapore (July 2006). 2 recommendations available upon request
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Senior Manager, eBusiness at AMP Capital
April 2003 – June 2004 (1 year 3 months)
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eCommerce Manager at Credit Union Services Corporation Australia Limited
September 2001 – March 2003 (1 year 7 months)
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Senior Consultant, eBusiness Strategy at PricewaterhouseCoopers
February 1995 – August 2001 (6 years 7 months)
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Education

University of Technology, Sydney
Master of Business, (eBusiness), 2001 – 2005
University of Technology, Sydney
Bachelor of Business, (Finance, Accounting & Marketing), 1995 – 1999