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Mike Hayes

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Mike Hayes | http://mikehayes.mobi

Head of Digital, UK&I @ Accenture Interactive
Internet | United Kingdom, GB
Senior-leadership professional (15 years & Master's qualified) with broad digital industry expertise (telecommunications, financial & professional services) across South East Asia, Europe and Australia. More than 12 years experience exclusively creating innovative digital strategy & executing business plans in both existing & start-up company environments. Reports to CEO/C-Level, works closely & effectively with all levels of management to create and deliver strategic initiatives from conceptualization, feasibility analysis, through to launch & operational management.

Proven results in business development & negotiation with global companies to combine product innovation, new commercial opportunities & strategic marketing relationships. Proven ability to recruit, manage & motivate a diverse, multi-region, highly efficient, creative team of professionals.

In essence, a well respected professional that balances a pragmatic business approach with a disruptive attitude to the old-school management thinking, which leads to transformation and commercial success within the organization.
Specialties: Agile, Interactive Digital Marketing; Partnership & Business development ; Mobile; Digital advertising & electronic marketing; eCommerce; Project delivery; Multi-channel retailing; Engagement at C-level (board presentations, CEO level negotiations, CEO/CIO/CMO adviser); Digital strategy development; Start-up expertise

Experience

  • Jan 2009 - Present

    Head of Digital, Europe / Accenture

    Mike is responsible for growing and driving Accenture Interactive's Digital practice throughout Europe.

    Accenture Interactive was launched to guide companies on a journey toward agile, intelligent marketing. AI helps clients achieve a dramatically more flexible, efficient and scalable way of reaching customers, serving them, and maintaining their loyalty.

    AI covers all aspects of Digital Consulting, Marketing Analytics, and Media Management. Accenture Interactive’s methodologies and assets bring marketing and IT closer together—driving both organizations toward a common end goal: customer relevance.

    http://www.accenture.com/Global/Consulting/Accenture-Interactive/default.htm
  • Jun 2006 - Sept 2008

    Head of Digital (SingTel), Co-founder of Insing.com / SingTel

    Launched digital content & services (multi-screen direct-to-consumer portal; mobile, internet, TV) start-up from concept, GM role to incubate start-up; Raised funding, managed cross-regional product development (Australia & Singapore).

    Responsible for business development in telco, internet & new media (Google, Microsoft, Yahoo, Adobe, France Telecom, Nokia, Friendster, Fring, Sling Media).

    Developed digital advertising strategy for the start-up & consulted in the broad development of SingTel’s mobile advertising strategy.

    Delivered 4 major projects; digital media Start-up, Consumer Online Store, Online Billing portal, SingTel website rebuild.

    Implemented risk management & governance framework across complex matrix reporting structure.

    Built & managed two teams (1) internal eBusiness team, 10 direct reports, managing up to 100 project resources, (2) start-up business (recruited 25+).

    Invited to present as subject matter expert, in USA & as panelist in Singapore.
  • Jan 2005 - Jun 2006

    Head of Online/Web Transformation / SingTel Optus

    Accountable for creation & delivery of online roadmap for all aspects of Optus’ consumer online business (Sales, Self-Service, Billing).

    Managed & delivered new online mobile phone shop from concept to service launch in 8 weeks, delivered self-service eBilling solution for Consumer customers.

    Presented "Future of Web Enablement in 2010" to 400+ IT internal conference audience (May 2005) & senior leadership team (August 2005).

    Drove Digital & Web Enablement stream from strategy through to delivery (after being requested by Optus CEO to join small dedicated team) within an overall business transformation program in September 2005. Identified over $XXm in business benefits, program was approved by SingTel board (March 2006). Responsible for requirements sign-off through to managing SI partner (Accenture).

    Requested by SingTel CEO (Singapore parent of Optus) to consult to SingTel around their Digital Strategy (April 2006), resulted in relocation to Singapore (July 2006).
  • Apr 2003 - Jun 2004

    Senior Manager, eBusiness / AMP Capital

    Successfully delivered 13 AMP Retail Property (shopping centre) websites. Requirements definition through to managing web developers and site delivery.

    Business development: built online financial adviser affiliate & partner services with MorningStar to provide self-service pre-sales, marketing, execution and post-sales care to AMP Capital Advisors.

    Act as trusted eBusiness advisor to high value internal clients and external partners by introducing global eBusiness best practices in financial services, synthesising & identifying opportunities and providing recommendations to internal clients. Responsible for reducing operating costs by driving self-service initiatives such as development of Intranet/Extranet services and Knowledge Management Portal for staff.

    Delivering Web Measurement & Analytics strategy, identifying & selecting vendor, negotiating contracts, project managed implementation.
  • Sept 2001 - Mar 2003

    eCommerce Manager / Credit Union Services Corporation Australia Limited

    Responsible for creating new online products & services (concept, justification, development & delivery) for Australia’s 180 credit unions.

    Developed new wireless retail SMS payments business, based on peer-to-peer social networking from concept through to beta testing. Developed concept, defined requirements, built business monetisation model, managed vendors, built partner distribution network, drove negotiations with partners (major Telco's, NineMSN), updated CUSCAL board. Consulted on development of the brand & online marketing techniques (viral online marketing, SMS, email-based marketing).

    Delivered Electronic Bill Payment & Presentment project (RFI + RFP), & Electronic Cheque Imaging process redesign reducing operating costs by eliminating 700,000 paper statements per annum.

    Product Owner for delivery of wealth management portal, e-Procurement business & Enterprise Information Portal.
  • Feb 1995 - Aug 2001

    Senior Consultant, eBusiness Strategy / PricewaterhouseCoopers

    Co-developed the eBusiness strategy methodology & framework for PricewaterhouseCoopers' Global Risk Management Solutions division, building new client base and status as trusted advisor. Client work included analysis on; competitive benchmarking, opportunity identification, funding strategies, product development process, customer touch-points, business case justification, requirements determination, cost and implementation, revenue stream development.

    Facilitated introduction of clients to venture capitalists, leading to several successful funding deals.

Education

  • 2001 - 2005

    University of Technology, Sydney / Master of Business in (eBusiness)

  • 1995 - 1999

    University of Technology, Sydney / Bachelor of Business in (Finance, Accounting & Marketing)

  • 1987 - 1994

    St Ignatius College, Riverview

Info

  • Websites
  • Interests
    Digital Media, Digital Content & Services, Innovation, Mobile, Telecommunications, Internet, Blogging, Skype, eBusiness, eCommerce, mCommerce, VOIP, Strategy, Motorcycles, Mac, Design, Management, Wireless, Broadband, Apple, Travel, Photography, Dining, Wine, User Experience, User Centered Design
  • Associations
    Internet Strategy Forum, LinkedInnovators

My Last.fm Music

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